Ubisoft has announced plans to open its own theme park in Malaysia. The facility, which will showcase attractions from Raving Rabbids, Assassin’s Creed, and Just Dance.
The publisher’s motion picture division (responsible for the Rabbids television show and upcoming Assassin’s Creed film) are spearheading the effort. Ubisoft is creating the theme park alongside RSG, a development company specializing in this kind of effort.
RSG is also behind the Movie Animation Park Studios, opening in Malaysia next year. The Ubisoft park will open in 2020.
This story makes a bit more sense when you remember that Ubisoft is cultivating its own motion picture and television business. Disney, Universal, and others have been in this game for a long time. The difference here is that Ubisoft started in gaming, instead of the other way around.
Still, I wonder if these brands are pervasive enough to bring people in. Is there that much love for Assassin’s Creed in Asia (and among those wealthy enough to vacation in Malaysia) that this will be sustainable? Only Michael Fassbender knows.