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Report: Nintendo Switch Reveal Announcement Raised Nintendo’s Market Value By $1 Billion

Yesterday evening, Nintendo teased that it would finally reveal the elusive NX console. Today, we found out that its official name is the Nintendo Switch, along with several of its features including a play-and-go functionality and that it uses cartridge-based games. The anticipation for this reveal was huge, and the announcement that a teaser was on its way made Nintendo's stock rise by more than $ 1 billion overnight.

According to Bloomberg, who spoke to analyst David Gibson from Macquarie Securities, he believes that the Nintendo Switch will cost around $ 250, along with a prediction of selling 2.5 million units in its first month and 10.6 million by March 2018. Keep in mind that these are estimates, which will likely fluctuate and change going forward.

You can watch the reveal trailer for the Nintendo Switch by heading here.

[Source: Bloomberg]

Our Take
According to a Bloomberg report, Nintendo's stock has increased by 50% this year, likely do to successes such as Miitomo and Pokémon Go. I'd be curious to see if these numbers continue to rise now that we following the reveal of the Nintendo Switch earlier today. – The Feed

MTG buys 31 percent stake in InnoGames to tap into online games market

Swedish entertainment group MTG, owner of eSports companies Dreamhack and ESL, has picked up a 35 percent stake in InnoGames as it looks to enter the online gaming market.  …

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Report: Pokemon Go may have given the mobile market a shot in the arm

According to data from Newzoo, Pokemon Go may have given the mobile games market a boost by introducing new players who haven’t played any major mobile games yet. …

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Sony says expanding console market will ‘broaden the community’

“They’re filling different kinds of needs. Is it challenging? Yeah. But the PS Pro, we developed it, we made it, it’s ready, we want to bring it out as soon as we can.” …

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Blog: Behaviorism, in-game economies and the Steam Community Market

A look into how in-game item systems can increase player motivations by providing rewards, of both internal and external value. …

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The NPD Group To Buy Video Game Market Researcher EEDAR

The NPD Group, a market sales research company that offers monthly and quarterly data, has signed an agreement to buy video game research provider EEDAR. The two hope that by collaborating their assets and expertise, they can give better data, insights, and analytics for the video game industry.

NPD began analytics on video games back in 1988, and quickly became a leader in tracking and analyzing the industry's sales. It introduced its first SKU-level sales data for digital games this past July.

NPD focuses on several different markets, while EEDAR's data has always homed in solely on the video game market. EEDAR's database of video game product metadata includes over 200 million facts and 150,000 games across consoles, PC, mobile, and social. With its analytics portal GamePulse, it offers information on industry trends, product performance, and marketing strategies.

"A fundamental goal of EEDAR has always been to improve the quality and speed by which business decisions could be made for game developers and publishers,” CEO Robert Liguori says in a press release. “NPD shares this philosophy, and the joining of our resources and passion for this sector will ensure the industry has access to the information it needs as it advances into new platforms and business models."

Closing is expected to happen in early October, with EEDAR retaining its name, but will now be considered an NPD Group Company.


Our Take
NPD has already been offering monthly and quarterly analytics on the industry that the media has largely respected for years, and is moving into the consulting business as well. With EEDAR and NPD's assets combined, they will hopefully offer better, more detailed data on an industry that continues to grow rapidly. – The Feed

Blog: Considerations for the global test market

Kongregate’s associate product manager, James An, analyzes the pros and cons of running mobile game tests on a global scale. …

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Thanks to Pokemon Go, Nintendo surpasses Sony in terms of market value

The striking popularity of Niantic and The Pokemon Company’s mobile game continues to inspire investor confidence in backer Nintendo, which has now surpassed competitor Sony in terms of market value. …

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Pok& eacutemon Go helps Nintendo break stock market record

Pokémon Go continues to help Nintendo make headlines, with the fledgling augmented reality title having now steered the Japanese giant towards a new stock market record. …

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Nintendo Breaks Tokyo Stock Market Record

Pokémon Go fever continues to drive massive excitement around Nintendo stock. On Friday, Nintendo broke the record for most traded Japanese stock in a single day this century. 476 billion yen ($ 4.5 billion) worth of shares were traded on Friday, beating out the previous reigning record sent by Tokyo Electric.

[Source: Bloomberg]

For more on Pokémon Go, check out our interview with its creator.

Our Take
Pokémon Go is nothing short of a phenomenon right now, and it will be interesting to see whether the craze gets even more energy in the weeks to come or begins to settle down. – The Feed