Microsoft has announced a price drop for the Xbox One in the UK. The new £329.99 price tag drops the console under the PlayStation 4’s selling price of £349.99.
Microsoft says that the price drop is only for the UK right now (the price with a straight conversion to US Dollars is still about $ 30 more than an Xbox One with Kinect). The console originally launched at £429.99 in the UK, before seeing a price drop to £349.99 in February.
The £329.99 offering does not include Kinect, nor is bundled with any games. Microsoft tells Joystiq that there are no plans to drop the price in North America.
Microsoft is looking to make up lost ground, and Europe has typically been a stronghold for Sony. I don’t expect we’ll see a price drop here in the United States. Rather, I anticipate Microsoft will put together an aggressive bundle for the holiday season to incentivize sales.