This morning in Japan, Square Enix announced a new subsidiary specializing in cloud gaming. The business is named Shinra Technologies, after the antagonistic corporation from Final Fantasy VII, and will be headed by former Square Enix CEO Yoichi Wada.
Shinra is in conversations with developers to make use of its services, no specifics have yet been offered. It’s unclear so far what sets Shinra apart from other cloud gaming options like OnLive and PlayStation Now.
The service is scheduled to go into technical beta in early 2015 in Japan. North America will get its turn later in the year.