Mobile social games have a knack for attracting highly engaged players, but a new report from analytics firm Flurry reveals that those games can only maintain that high engagement for a finite period of time. In its in-depth report on user engagement on mobile devices, the group found that users playing mobile social games become very highly engaged within their first few weeks of play, but as Zynga’s Draw Something demonstrated earlier this year, those …
Why Draw Something and other social games struggle on mobile
October 23, 2012 by Leave a Comment
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